Focused guest posting is a strategic way of writing and publishing articles on authority websites and blogs – but not just any website or blog, rather those which fully align with your niche or industry.
What’s in it for you? It helps you reach new, targeted audiences to help improve brand authority and establish high-value relationships – something which may not be easy without guest blogging.
When you continuously contribute to high-quality blogs, complete with niche-specific content, you gain backlinks, increase traffic to your site, improve SEO rankings, and more.
It’s a great way to expand your professional network, taking your brand to new places, and your business to new heights.
Focused guest posting essentially focuses on three main aspects:
Targeted approach – Unlike general guest posting, focused posting involves writing content for select websites and topics which correlate with your niche. Look for the ‘Write for Us’ section to get started, which is available on most sites offering guest blogging opportunities.
Collaborative strategy – You get a chance to build a content marketing strategy providing valuable content to another site in exchange for exposure to their audience. Excellent!
Mutual benefit – The host site you collaborate with continues to receive fresh and relevant content, with you receiving benefits such as backlinks, brand exposure, and networking opportunities. Tip of the iceberg, friend!
Here are 6 ways that focused guest posting will take your brand to new places:
1. Build New Relationships
Guest posting benefits both parties, extending your brand’s reach and helping you build connections with other bloggers, writers, and niche experts. Not only that, but you’ll find that as more and more new readers comes across your content, they’d want to engage with you in the comments section. This presents a golden opportunity to build better brand authority and credibility.
2. Boost Domain Authority
Domain authority is a metric which determines how much qualified traffic your website can potentially get by ranking high on search engines. The higher your domain authority, therefore, the more people will be looking at your brand online.
High-quality guest posting on authority sites which range between average and high can get you a domain authority (DA) score of over 60. If you tend to create blog content and post on high-authority sites, you can bet more traffic will be directed to your own site via search engines.
A higher domain authority score also means that visitors will see your site as being trustworthy and reputable, encouraging them to share your service offerings with others.
3. Build Better Brand Awareness
Regular focused guest posting can help in establishing your brand as a trusted voice or expert on specific topics. It can boost not only traffic to your site but also SEO ranking, as Google, for instance, will always favour well-known brands. Getting direct traffic from search engines is a major factor for improving your ranking.
Speaking of SEO ranking…
4. Boost SEO and Organic ranking
Apart from getting your referral traffic, guest blogging also helps you boost SEO. It does that in several ways:
Backlinks – Guest posting helps you gain high-quality backlinks, which signal to Google or other search engines that your site boasts credibility and authority. Higher credibility directly boosts SEO scores, making your website more visible to prospects.
Domain authority through high-quality links – As mentioned earlier, guest blog posts on authoritative and reputable sites boost your domain authority. The higher your domain authority, the better your website’s level of trustworthiness. This, naturally, boosts SEO performance, helping your site rank higher in a natural or organic way.
Increased organic traffic from referral links – Guest posts contain link-backs to your site. This drives referral traffic. It’s important to understand that referral traffic is just as important when it comes to sparking interest in your specific niche.
5. Grow through social media
Social media is one of the most important sources of traffic you can have in your marketing arsenal, period. But it’s important to understand how guest posting impacts it.
This works primarily in two ways. First, the platforms where you like to guest post will already have a significant social media following. You can use this to your benefit to increase your own following on social media. As more readers on the guest posting platform come across your posts, they will share it with their own followers, who might share it yet again. This domino effect can make your social media following soar through the sky, potentially taking your brand to new places.
The second way has to do with sharing your email contact information. In your guest post bio, be sure to leave your social media handle(s), website URL, and email address. Each time readers click on those, your online presence is boosted. And, when people write to you, it’s a chance to kick off new relationships and collaboration opportunities.
6. Grow your email list
On the subject of taking your brand name to new places via focused guest posting, we really should discuss how email marketing impacts things.
Some marketers tend to shrug it off but this is a mistake – email marketing is still a fantastic tool for boosting brand awareness through a more personalised and targeted approach.
Bear in mind though that with this kind of marketing, you do need to keep generating leads to keep your list growing. This is where focused guest blog posting comes in. By posting on high-authority sites, you can effectively grow your email list. Be sure to include a CTA in your posts, asking readers to subscribe to your email newsletter for more benefits or additional offers, perhaps.
Final Thoughts
Whether anyone admits it or not, guest posting on high-value sites is now a key focus of all successful brand content marketing strategies. It helps you build more awareness, credibility, and authority around your brand. It also helps you reel in more traffic through both your web and social presence.
Just be sure to regularly update your main site because when people do land on it, you want them to see the value proposition with minimal effort.