Transparency is the key to building excellent trust. But how do you practice transparency in times of trouble? Yes, this question really matters, and you should ask yourself. When your audience doesn’t trust your process, they are not willing to bind long-term relationships with your services.
They will leave you in the middle and find better alternatives. And when the same customers trust you, they spread word of mouth, and you enjoy free marketing. There are prominent reasons for staying highly transparent in your services, and this article will provide all the explanations.
What Does it Mean By Being Transparent To Your Audience?
Transparency simply means showcasing all your details related to the product, its manufacturing process, about the prices and delivery statuses etc. It means delivering the record of your efforts to the customers. It also means bringing those workers at the front end who work day and night to convert the impossible into possible.
When you are highly transparent to your audience, they trust you more, and they are willing to share this trust with others. Transparency means enabling your customers to keep a track record of your efforts.
It does come when you help them with their problems and provide informative answers to their questions. It’s a huge concept. But it gets covered when your store activities are known to the general public.
Why Transparency Matters the Most In Times of Trouble?
We never know when PR crises might hit our smoothly running stores. These actions are inevitable. And these crises or dangers to the smooth running of our social media stores affect us badly.
There can be a lot of issues when we are facing the times of trouble at our store. But being patient and showing transparency can fix everything! Some of the common issues we might face from our customers and we call them times of trouble.
Often, we get surprised when a number of customers start sending negative feedback for our products and customers. This is alarming because we never expect this. Receiving negative feedback in the form of video reviews, text reviews, DM messages, or comments is crucial to take action.
This is the exact time when we need to be more transparent at disclosing what’s the reason causing such an issue. Reply quickly to the people’s queries to discover the possible issues. In addition, compensate those customers for their best deal. It’s just like increasing your YouTube Channel Views when you are sharing valuable content!
Increase in Pricing:
Sometimes, we face issues with our customers because of the rise in prices of our products. Depending on the current inflation and several other tax factors, we cannot reduce them.
As a result, we have to increase them so that we might compete with the recent product costs. This is, again, an issue because customers feel like this is illegal. It’s again the time when you need to be more transparent.
Delays in Deliveries
Due to certain import and export restrictions, your customers might face severe late deliveries. This results in bad customer and store experience. At the end of the day, a customer might not accept your product because it is delivered late.
So, you have to be transparent and tell the customer what has caused such a significant delay in delivery. Try to provide any authentic and reasonable information to never lose a valuable customer from your store.
Products or Services Get Outdated
In case we don’t come up with the latest trends for any reason, our products or services get outdated. We experience low sales, decreasing store followers and a decrease in engagement. This is again a stage where transparency matters.
Let your existing customers know whether they should rely on you. Or you are completely shutting it down. Any statement will help them understand your situation, and they will agree to put their trust in you.
When a brand faces a raw material shortage crisis, it’s a message that there will be a product shortage. Sometimes, your products are in high demand, and a situation like this happens. You feel, and you ask yourself what to do.
We’d say be transparent and let your customers know. In case you are sure that you will be able to meet this demand, consider taking pre-booking orders. Give them some reasonable dates so that they can expect their products to be delivered on time.
Transparency is the key, for sure. It builds trust. But the best thing it does is make a customer brand loyal. When your services and your process are highly transparent to your customers, they appreciate you and value your concern.
Having an extreme level of transparency is crucial for all brands out there. Tell your people what you know prior to it happening. Give them the best service they deserve. Also, resolve conflicts and do more than just ask. This way, your social media profile will grow stronger, and you will build higher brand awareness for your offerings!