Being India’s first cosmetics brand founded in 1952, Lakmé has stood the test of time. A market leader in the country, beauty enthusiasts swear by this homegrown brand’s offerings, often touted for being purpose-led, tech-forward, and inclusive. Since we assume you possess multiple Lakmé products, we’re not here to sell you the label. Instead, we tell you why you made the right choice!
- Lakmé Boasts Cruelty-Free Cosmetics
The brand was awarded a cruelty-free certification from PETA in October 2021. For all you animal-cum-beauty lovers out there, cruelty-free cosmetics are formulated without any testing conducted on animals. So, if you want a clean conscience and are looking to invest in superior beauty products, Lakmé online product offerings are for you.
- Lakmé’s Bid to Embrace Your Bold and Beautiful Self
Launching umpteen progressive campaigns that compel you to celebrate yourself, the brand’s #UnapologeticallyMé crusade stood apart. It shone the light on modern, accomplished women of today, inspiring each one to be bold, fearless, and unapologetically themselves. Now, who doesn’t want to be a part of this narrative?
- Lakmé’s Foray Into Fashion
We all know Lakmé Fashion Week for what it is today. A conflux of beauty and fashion, the celebrated platform allows renowned and budding couturiers to showcase their exquisite collections, paving the way for the season’s most prominent fashion and beauty trends.
- Lakmé’s State-of-the-Art Beauty Technology
Lakmé’s next-generation beauty innovations, including the Lakmé Foundation Finder, Makeup Pro App, and Skin Pro Tool, have helped the brand make impressive strides in the ever-growing beauty-tech industry. While the Lakmé Foundation Finder enables you to discover your perfect skin-tone match, the Makeup Pro App allows you to try on makeup virtually. The Skin Pro Tool, on the other hand, customises a skincare routine tailored to your skin needs and concerns. Lakmé relies on artificial intelligence (AI) to keep track of beauty trends and aid in product development, too.
- Lakmé Has Stood the Test of Time
When it comes down to picking the beauty brand of your choice, you’ll find yourself reaching for products that have been around, deliver on claims of authenticity, and are trusted nationwide. Case in point – Lakmé has won the trust of millions of consumers over the years, presenting premium skincare and makeup products. Becoming a household name, chances are, you wouldn’t think twice before purchasing a Lakmé offering.
- Lakmé Has a Thriving Ecosystem
Lakmé’s expansive network features a chain of more than 450 Lakmé Salons nationwide, plus a direct-to-consumer website. Lakmé products also retail on different e-commerce platforms, widening its reach to its loyal customer base.
- Lakmé is India’s No.1 Makeup Brand
Touted as India’s No. 1 makeup brand, Lakmé products are loved by one and all. The inclusive range boasts formulations created for all Indian skin tones, types, and different moods and personalities. The vast array of products is safe and works well for all occasions.
Lakmé Bestsellers You Need to Add to Your Beauty Kit
● Lakmé 9 to 5 Weightless Matte Mousse Lip & Cheek Color
This weightless formulation boasts a mousse-like texture that lends a powdery finish, featuring a reservoir tip applicator for seamless use. It doubles up as a cheek tint and is available in twelve flattering shades, ideal for all skin tones. This versatile product is loved nationwide and is among Lakmé’s bestselling offerings you need to bag today.
● Lakmé Absolute Skin Natural Mousse
Another stellar offering by the homegrown brand, Lakmé’s Absolute Skin Natural Mousse lends the perfect base for makeup application, formulated with SPF 8 for up to 16 hours of sun protection. The skin mousse features a feather-light texture and efficiently blurs the appearance of large pores, leaving you with a soft, natural finish. This formula is available in eight shades, ranging from light to deep complexions.
● Lakmé 9 to 5 Primer + Matte Powder Foundation Compact
Ace your touch-ups on the go with Lakmé’s 9 to 5 Primer + Matte Powder Foundation Compact. Boasting staying power for up to 16 hours a day, the bestselling staple doesn’t solely conceal fine lines and blur pores but also primers your skin for foundation application. Available in six shades to suit all Indian skin tones, the lightweight formulation delivers a smooth, matte finish for an even-toned appearance.
● Lakmé Lumi Skin Cream
This multi-functional, hybrid beauty offering is a 3-in-1 formula that works as a highlighter-cum-primer-cum-moisturiser for a glow like never before. Supercharged with ultra-hydrating hyaluronic acid and complexion-correcting vitamin B3, this cream moisturises your epidermis while boosting luminosity, owing to the generous presence of highlighter particles. Available in three flattering tints, the repackaged offering can be worn solo, as a primer base, mixed with your foundation, or as a highlighter to shine the spotlight on your best features.
● Lakmé Absolute Blur Perfect Makeup Primer
This waterproof formula ensures your makeup stays in place, delivering a flawless base for seamless application and blending. The primer also lends a tinted finish that can be worn solo if you don’t wish to slather on makeup. Lakmé Absolute Blur Perfect Makeup Primer comes in two variants – Undercover Gel Primer and Blur Perfect Primer – for dry/combination and oily skin, respectively.
Conclusion
Our love affair with Lakmé is long-standing for more reasons than one. After using Lakmé products for years, one can safely say that this beauty brand is for every skin type, every personality, and every occasion. So, if your bottles are near empty, consider this your cue to restock.